Anurag Kashyap slams producer Vijay Subramaniam for backing AI-generated film Chiranjeevi Hanuman: “You should be in the gutter”

Anurag Kashyap has stirred a storm in the Hindi film industry by slamming the announcement of Chiranjeevi Hanuman – The Eternal, an AI-generated film inspired by the legend of Lord Hanuman. Slated for release on Hanuman Jayanti 2026, the project—touted as “Made-in-AI” and “Made in India”—is backed by Abundantia Entertainment and Collective Media Network.

But the film has already run into controversy, with filmmaker Anurag Kashyap sharply criticising producer Vijay Subramaniam for championing an AI-driven project while heading the Collective Artists Network, an agency representing some of India’s top actors including Deepika Padukone, Ranveer Singh, Hrithik Roshan, Yash, and Rashmika Mandanna.

Anurag Kashyap’s scathing remarks

Taking to Instagram, Anurag Kashyap shared the film’s announcement poster and singled out Vijay Subramaniam. He wrote:
“Congratulations @vijaysubramaniam84. Here is the man heading @lifeatcollectiveartistsnetwork that represents artists, writers, directors, now producing a film made by AI. So much for looking after and representing the interests of creators.”

The Anurag Kashyap criticism didn’t stop there. He slammed agencies for being driven purely by profit:
“End of the day, all these agencies are only interested in making money off you. And since they keep choosing turkeys for you and you’re not making enough for them, they are going all AI. Any actor who calls themselves an artist with a spine should be questioning him—or leaving the agency—because he has proved he thinks you’re no match for AI.”

“Shame is not enough,” says Anurag Kashyap

In a fiery conclusion, Anurag Kashyap lashed out even harder:
“This right here is the future for the spineless and cowardly so-called artists in the Hindi film industry. Well done Vijay Subramaniam. Shame is not enough on you. You should be in the gutter.”

एआई बनाम क्रिएटिविटी की बहस

फिल्म चिरंजीवी हनुमान – द इटरनल को लेकर छिड़ी यह बहस सिर्फ एक फिल्म तक सीमित नहीं है। एआई तकनीक के इस्तेमाल ने पूरी फिल्म इंडस्ट्री को दो हिस्सों में बांट दिया है। एक ओर जहां कुछ लोग इसे भविष्य की सिनेमा क्रांति मान रहे हैं, वहीं अनुराग कश्यप जैसे फिल्मकार मानते हैं कि एआई क्रिएटिविटी की असली आत्मा को खत्म कर देगा। उनका कहना है कि कहानियां, भावनाएं और कलाकारों की मेहनत ही फिल्मों की असली पहचान होती है, जिसे मशीनें कभी रिप्लेस नहीं कर सकतीं।

दर्शकों की जिज्ञासा और चुनौतियां

दूसरी ओर, दर्शकों में भी इस प्रोजेक्ट को लेकर उत्सुकता है। क्या एआई से बनी फिल्में उन्हें प्रभावित कर पाएंगी या फिर यह केवल एक तकनीकी प्रयोग बनकर रह जाएगी? यह देखना दिलचस्प होगा कि 2026 में जब चिरंजीवी हनुमान बड़े पर्दे पर आएगी, तब लोग इसे अपनाते हैं या खारिज कर देंगे। फिलहाल इतना तय है कि अनुराग कश्यप की यह तीखी प्रतिक्रिया बॉलीवुड में एआई बनाम आर्टिस्ट डिबेट को और तेज कर चुकी है।

Divided reactions in the industry

While Anurag Kashyap’s remarks echoed concerns earlier voiced by director Vikramaditya Motwane, other industry figures responded differently. Some Bollywood actors, including Ranveer Singh, Pulkit Samrat, and Bhumi Pednekar, appeared to welcome the announcement, liking and commenting on the film’s promotional post.

Meanwhile, Subramaniam defended the project, calling it an innovative approach to cultural storytelling through AI.

With filmmakers like Anurag Kashyap raising alarms about the implications of AI for creative professionals, and agencies pushing forward with new-age experiments, Chiranjeevi Hanuman – The Eternal has already become one of the most polarising projects in recent times—months before its release.

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